Variety And Multiple Branding
Variety and multiple branding is what sets
Temple Gym apart from their competitors which have found
themselves bound within their rigid structure. The trend in the
fitness industry is moving away from one-size-fits-all gyms and
towards facilities that target a specific niche
target market.
The Temple Gym franchisee cannot build a
single facility that will properly service and retain
a vastly differentiated membership; therefore varying concepts
of the Temple Gym franchise packages have been designed to suit
a variety
of niche markets. For example, if the club
targets an executive membership base,
women’s only club or even a hardcore club for sports specific
training or bodybuilding, Temple Gym has a specific package for
you.
