
Click on any of
the bullet points below to expand the description.
Additionally, use the links below to expand or contract all of
the information.
• Brand Recognition
The key reason to brand your club with the Temple Gym is to cash in on the name
recognition of Dorian Yates and Temple Gyms. It is a well-known fact that a
recognized name reduces member acquisition costs by cutting through the clutter
and differentiating your Gym from the competition.

Temple Gym has developed the format
within our franchising system to appeal to both Genders and for people of all
ages regardless of their health and fitness goals.

Another great advantage to the brand recognition of Temple Gym is how it
directly impacts your bottom line with branded items available to franchisees
through our Central Purchasing Department. Central Purchasing allows us to buy
in volume and pass the savings on to you. Our international sourcing department
scours the globe to find quality products at affordable prices that can help you
control your own profit margins.
Temple Gym Central Purchasing Sourcing Department manufactures Branded Apparel
in a number of international locations to insure quality of product, competitive
pricing and reduced shipping and import duties. Pro Shop Accessories are also
made from locations all around the globe to ensure a steady supply of innovative
products that can encourage impulse purchases and repeat business. We know that
the more profit centers you have means the potential for more member
satisfaction and additional sources of revenue. The Temple Gym Guide to
Nutrition will provide sound nutritional education. .
• Corporate Support
We know that each Temple Gym owner is in business for themselves, however we
also know that there is strength in numbers. Utilizing the Temple Gym and
International Athletic Associations network of health, fitness and nutrition
human resources will help than can keep you up-to-date with cutting edge
information and promotional material.
• Preferred Vendor Program
Over years of regular business relations with all of the major suppliers, the
professionals at Temple Gym and International Athletic Associates have
established preferred vendor pricing for both capital expense items and
consumable products. These costs can add up quickly when setting up a new
facility. Any savings Temple Gym can offer would be a welcome benefit to all
TEMPLE Gym Franchisees.
• Marketing
Marketing is a major component of any successful business and we take that as
serious as our exercise. We know that the strong arm of Temple Gym Franchising
and International Athletic Associates can help bring your new venture to market.
Temple Gym utilizes the internet as an integrated technology strategy to provide
potential members with access, addresses and contact information for your
facility. All related inquiries can be an asset in your sales department.
Temple Gym is finalizing their debut Health and Fitness Magazine “Fitness
Unleashed”, which will provide your staff and members with industry information
and the latest market trends. This is not The Journal of Medicine, but an
entertaining and informative magazine that you will find useful in uncountable
ways.
We are not all artists and we know how expensive really good ones can be and so,
like our central purchasing and preferred vender programs we have decided to
provide you with a free tool for both Internal and External Marketing. The
Temple Gym Marketing CD contains numerous digital advertising and marketing
pieces that you simply have to “Cut and Paste” your own club information to be
ready to go with a professional image. Not only is this both time and cost
saving, but it reinforces the corporate image you have joined.
Our Corporate National and International Marketing Campaigns along with the
countless articles on and by Dorian Yates will have a direct impact on the
public awareness of the brand you have selected.
• The Temple Gym Sales System
Of course marketing isn’t everything, even if you get the prospects in your
door, you still have to convince them that Temple Gym offers everything they
need to accomplish their own health and fitness goals. The Temple Gym Sales
System is a professionally laid out set of tools to guide your sales department
through the steps that are required to uncover the real needs of clients that
walk through your door. From a managers point of view this system organizes the
sales departments work in a reportable format to assist each sales person to
their full potential, and through proper analytical process the manager can see
the strengths ad weaknesses within each department in order to implement the
training or rewards where required.
• The Temple Gym Club Management Software System
Temple Gym franchising has developed its own proprietary software system with
the ease of use as the paramount concern. This highly functional set of
computerized management tools can streamline your clubs operational procedures
utilizing an extremely user-friendly interface. When you join forces with Temple
gym, what you might have done manually can now be done via the automated system,
thereby saving time and manpower hours. This software includes but is not
limited to the following.
- Check In - With a swipe of their membership card or direct keyboard
input you have direct access to your member records..
- Point of Sale - The Temple Gym POS system includes features like
general purchases, inventory control, par stock levels, bar code reading, and
a complete sale recording system.
- Inventory Control - All merchandise placed into inventory or on the
shelves of your facility can be monitored and controlled by a POS barcode par
stock system.
- Membership Billing - The Temple Gym Membership billing program
provides an easy way to track members that have overdue payments.
- Employee Management - Track employee comings and goings while
scheduled for duty. This certainly makes payroll an easier task to handle. You
can also leave notes for employees in anyway you feel necessary.
- Scheduling - Every busy club struggles with class scheduling that
is going to reach as many of their members as possible, providing as many
classes during peak hours as they can. The class scheduler is your interface
to construct those class schedules with the ease of a few key stokes.
- Reports - The Temple Gym Club Management software package reporting
system can compile all club transactions and participation levels in seconds.
Keeping you in the driver seat is the aim of our software and aware of
everything going on in your facility
• The Temple Gym Website
Temple Gym
franchising has launched a website that has the interest of our franchisees in
mind. The Temple Gym website is both a marketing tool that can generate
membership leads for your club while acting as a reference library for your
staff and management. The Temple Gym locator will allow potential members the
ability to find your facility while the “Franchisee Log-In-Page” may provide
you with the tools to secure them as active participating members that
frequent your profit centers on a regular on-going basis. Multi-channel
marketing is the direction of the future, but with Temple Gym’s website behind
you, you have tomorrow’s technology today. The “Franchise Log-In-Page”
password is your key to opening a database of information including manuals
and articles in reference to the following:
- Software
Temple Gym Front
Counter System
Recording Business Activities • Recording Membership statistics
Check in
Scheduling
Employee Time Clock
Fitness Module
Nutritional Module
Sales Module
- Back of the House Use
Data Entry and report
generation
Members
Inventory
Employees
Classes
Personal Training
Accounting requirements
- Facility Operating Standards
Reciprocal Membership
rules
General Management procedures for facility operations
Trade Identity standards
Marketing examples
Minimum operating standards and procedures
Insurance
Forbidden Practices
Merchandise sales
Recommended vendors
Computer Requirement
Confidentiality paperwork
Procedures and Forms
Compliance program and equity certificate
Membership Agreement provisions
- Temple Gym Manuals
Nutrition Manual
Fitness Manual
Sales Manual
Administration Manual
Marketing Manual
- Newsletter Archives