What makes your franchise different from the other franchises? Our Franchise is designed around customer service, we don’t make money off the Franchising fee, and we only become successful if our individual Franchisees become successful. We have revolutionized the concept of the Standard Franchise System currently being practiced both nationally and internationally in the Fitness Industry today. We have structured our franchising system totally on the concept that we don’t make money until the franchisee does. Can you explain that in detail? Sure, where we become successful is when we help you become more successful. That is to say, we will both become more successful if we can assist in getting more members into the gyms, and get them to attend more often and get them to buy more products and get you of a greater profit margin on the products they buy. With our International advertising, newsletter and brand recognition we as a corporation give the individual gym owner more recognition and hence bring them more members. Our group programs give the gym owner ways of creating habits in their new clients, which get them to their facility more often. This gives the Franchisee the ability to better service their gym member, which in turn is better for the individual member’s health and for the Franchisees member retention. The TG system offers the individual franchisees the option of other profit centers, which could encourage franchisee profits by reducing costs and providing marketing packages. We don’t believe that the franchising companies should make huge profits right on signing the deal. We believe that providing the franchisee with education, marketing programs, and preferred pricing on ProShop Branded Apparel, Nutrition and workout accessories will benefit both of our companies mutually. Education is one of the most important aspects of any successful business. Temple Gym’s education system has been designed with realistic, understandable and easy to implement training programs in mind. We have assembled three basic departmental manuals including Administration, Sales and Fitness. Each Departments Operational Procedures are broken down into various modules, allowing the club owners the ability to choose what is right for them in their own market. Not every club has to be managed the same way, each style of Temple Gym requires different things for their specific markets. Our programs include new strategies that have been proven effective in the fitness industry. These programs include but are not limited to the following profit centers: • Management • Marketing • Sales Systems • Dorian Yates Fitness • Nutritional guidance and supplement integration How do you deal with the question that the Dorian “Hardcore” approach to fitness doesn’t appeal to all gyms? First of all, if anyone knew Dorian you would know that he is a very competitive athlete in every arena (fitness and business). Secondly, Temple Gym has a multi-modal approach giving the individual gym franchise the ability to determine their own direction and defining characteristics. If they wish to become a hardcore center or a women’s only or even an executive fitness center they can. Moreover, they can become any combination they wish to become and we will assist them in all areas. Why the different logos? As I was mentioning earlier, the different logos represent the different segments of the fitness industry. There is the old-school hard-core fitness represented by the bulldog. There is also a more feminine theme that addresses the health, fitness and nutritional needs of the average woman. This concept is branded with the slick silhouette and Temple insignia. The corporate logo, which is represented by the circle T and addresses the needs of businesses, healthcare and the more professional, executive individual. Any given gym could have one or all of these logos. How does your Franchise help the local facility in Marketing? We advertise in 2-5 magazines every month. We advertise in the US and internationally. We provide the template for a quarterly newsletter, as well as the templates for everything for gorilla marketing techniques to billboard advertisements. We have our own magazine coming out later this summer and we will be advertising in five different languages. This international approach to brand can give the local facility the advantage of being a part of a much larger machine. IHRSA reports that a franchised branded gym has up to three times the success rate of a non-branded franchise gym.